Success is achieved through continuous innovation to address consumer expectations. In this strategic decision area, operations managers deal with satisfying consumers’ expectations on product quality. operations management (OM) is responsible for keeping high productivity throughout the global organization of the consumer goods business. But every culture has certain demographics, characteristics, norms, values and customs of the population within which the organizations have to operate. The word macro means on the whole taking viewpoint on large scale considering every aspect not just concentrating or focusing on any one aspect. Take Unilever’s stance on sustainability and social action, for example. Efficient movement of information and resources is the operations management objective in this strategic decision area. These are the products that have rapid growth as well as expansion. Focus on qual… It basically focuses on the representation and opportunities for the company in the world. It has always maintained quality standards and have attracted the best talent of all the countries to join its workforce. Such data is applied to decide on business process adjustments to ensure productivity in Unilever’s facilities. For example, the company’s inventory size is sufficient to address sharp increases in demand. This dimension includes the government regulations and the political activities designed to control the company behavior. If the company comes up with certain products that will cater to a regionally different audience, this can provide the company with a competitive edge. Initially at their start the company was not very technologically sound. Unilever also does big marketing campaigns for all its products. Strategic management is a form of management in which strategies and plans are devised for the company to move it forward. “Unilever NZ’s strong growth trajectory as a business makes this the perfect time in our life cycle to drive something new and ambitious,” Bangs said. This goes right through our organisation, starting with the Board. Lewis,P. This is primarily because commodity or consumer products produced by every company has the same characteristics but it is the marketing and advertising that differentiates it from the other. can use them for free to gain inspiration and new creative ideas for their writing assignments. For example, Unilever assigns designated personnel to other areas for sufficient capacity and productivity when demand fluctuates in the consumer goods market. 8. Gregory G. , 2004, Strategic Management: Creating Competitive Advantages,Published by McGraw Hill Professional, Kevin,K. Supply Chain Management. This approach contributes to keeping Unilever’s business processes productive. Unilever’s organizational culture of performance has the following characteristics: 1. The size of the company is very large. Efficient flow of information is achieved through computing technologies and networks in Unilever’s facilities. Unilever applies robotics and automation in most of the production processes under its control. c) A critical evaluation of the strategic options available to your chosen organisation. Unilever is one of these companies that put into practice new and efficient human resource management pattern. These herbs are used extensively by the people of this region. Expert systems for strategic planning in operations management: a framework for executive decisions. Unilever has a reputation for being among the biggest transnational consumer good companies in the world, with a € 52.7 billion turnover in 2016 and a cohort of 169.000 employees working in over 50 countries. The popularity of Unilever products is increasing day by day and new people are entering the pool of the company every year. They have expanded in almost every region setting up as multi-nationals and giving them a tough competition to the local competitors of the market. This strategic decision area focuses on short-term and intermediate schedules for resource utilization. The company has maintained a very good image in the industry with its ethical acts. Scholars Unilever is concerned with maintaining an adequate inventory of consumer goods to enable the business to respond to changes in the market. , 2008, Marketing Management. This paper will discuss the practices of strategic management in Unilever UK. Through the report on strategic performance management an attempt has been made to understand and study the importance of performance management in a multinational company like the Unilever. Also that it is aware of the local markets therefore it can arrange for the cheapest raw material, labor and packaging material all around the world. It has always been flexible to the changes occurring in the consumer minds. ?What processes can be used to manage this in a proportionate manner ? THE EVOLUTION OF OUTSOURCING Businesses have evolved consistently over the years driven by different factors. For example, the company applies a threshold for defects and related issues in production operations. It is a type of strategy in which the organization seeks to distinguish its products and services from its competitors. Countries in which the political conditions are not very stable it is difficult to operate in them. Although Unilever is making use of strategy but not to a large extent. See our Privacy Policy page to find out more about cookies or to switch them off. They have valued the norms and customs that were pertinent in every society. 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